NovaLash® challenge purpose: A double-blind study was conducted to determine the effectiveness of NovaLash brand extra strength elastomeric adhesive (Platinum Bond®) versus other extra strength cyonoacrylate lash adhesives.

Challenge Method: 40 extra curly 0.2mm diameter NovaLash® brand lash extensions were placed on the left side with Platinum Bond® adhesive. On the right, 40 of a leading competitor's extensions were applied using "extra strength" adhesive of Asian origin.

Challenge Results: By day number 2, the competitor's side showed signs of adhesive breakdown and lash extension loss.

NovaLash® Challenge Conclusion: NovaLash® brand Platinum Bond® adhesive was shown to be 4 times as effective as the leading competitor in the following areas: strength, durability, pigmentation, texture, and curl.